"L'Oreal makes skin protection products and has a lotion that creates a tan," Mr. Olson explains. "So you have a situation where L'Oreal has financial ties to the researchers and a report is created that alleges a connection between skin cancer and tanning, but when you look at the actual study shows the opposite. We got a hold of the actual study and Dr. Schapotschnikow went through the data," Olson says. "The control group has little or nothing in common with the study group of 376 people, and the actual data itself actually shows tanning to be safe as long as you do not get burned."

"So the question is why the Yale University team would have exaggerated the results," says Olson.

Enter stage left: L'Oreal cosmetics PR department. In what appears to be a possibly fraudulent marketing ploy on its surface, Olson says, their is a connection between one of the researchers as a shareholder of a L'Oreal tanning lotion company, and also between the principal investigator (project director) of the Yale University report Dr. Ruth Halaban and L'Oreal, based on L'Oreal having a prior relationship with the principal investigator and having wined her, dined her, given her major awards via the International Foundation Of Pigment Societies (IFOPS), whose main sponsor is L'Oreal.

According to Marketing expert Sam Sampson, "in my opinion, this does look suspicious, at the very least. This is what happens when a University like Yale hosts researchers who are already stockholders or have a relationship with corporations like L'Oreal. Of course L'Oreal does not want people to use tanning beds, because L'Oreal has a lotion that provides tanning via chemicals on your skin. But if they have biased a study so that the results are not science at all and are just some public relations marketing lie, that would be shocking."